×1Business Instagram video that did 1× its author's usual
Squad assemble! Time to roll up our sleeves 💪 🤝 @getdeel
@arsenal · 32M followers
This creator normally gets 1.1M views. This one got 1.5M. That gap — not the raw number — is what makes the format worth copying.
The video showcases various Arsenal football players and fans in different locations, highlighting the global reach and diversity of the team and its supporters, while promoting Deel as a platform for hiring, managing, and paying teams globally.
Open original ↗Likes 123KComments 1.1KShares —
Why it worked
The video leverages the emotional connection and global appeal of a popular football club (Arsenal) to promote a business service. By showing diverse individuals from different backgrounds converging for a common goal (supporting Arsenal), it subtly communicates the idea of a unified global team, which aligns with Deel's service offering. The aspirational visuals and strong brand association create a positive and memorable impression.
How to reproduce this format
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