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InstagramotherVoiceover + b-roll

other Instagram video that did 3× its author's usual

Nunca na história um primeiro dia de campanha mostrou tão bem a diferença entre os dois candidatos. De um lado, Lula. Com o povo, lutando pelo Brasil, defendendo o nosso pix e o fim da escala 6x1. Mostrando que o nosso país está pronto para avançar ainda mais. Do outro lado, Flávio Bolsonaro. Levantando a bandeira dos Estados Unidos em um evento esvaziado, que já é considerado um fracasso pela imprensa. A soberania do Brasil está em jogo nesta eleição. Nunca foi tão fácil escolher quem defende de verdade a nossa nação.

@brasilcomlula · 129K followers

×3its author's usual

This creator normally gets 288K views. This one got 717K. That gap — not the raw number — is what makes the format worth copying.

The video contrasts the first day of campaign events for two Brazilian political candidates, Lula and Flávio Bolsonaro, highlighting the perceived differences in public support and nationalistic sentiment.

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717K
Views
12.9%
Engagement
75/100
Virality

Likes 88KComments 4.1KShares

Why it worked

The video uses a clear 'us vs. them' narrative, appealing to strong political sentiments and national pride. The split-screen comparison visually reinforces the message, making it easy to digest and share among like-minded audiences. The emotional music and direct address to the audience further enhance engagement.

Strong emotional appeal through music and narrative.Clear visual contrast between the two candidates' events.Effective use of on-screen text and news headlines to support claims.High production quality with diverse shots and good editing.
political commentarysocial justicenationalism

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