×1other Instagram video that did 1× its author's usual
Suas notas do Instagram também tão assim? É estrela que brilha com Lula presidente ⭐️
@brasilcomlula · 129K followers
This creator normally gets 288K views. This one got 358K. That gap — not the raw number — is what makes the format worth copying.
An aerial view shows people walking across a crosswalk, with red squares containing yellow stars appearing over them, mimicking Pac-Man eating pellets. One person is highlighted as Pac-Man, 'eating' the stars. The video then transitions to a red background with the word 'LULA' and a star, with a person walking across it.
Open original ↗Likes 55KComments 1.3KShares —
Why it worked
The video uses a nostalgic and recognizable game mechanic (Pac-Man) in a novel way to represent a political message, making it engaging and shareable. The visual metaphor of 'eating' stars to represent support for a candidate is clear and impactful, especially with the text overlay appearing later.
How to reproduce this format
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