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“A batalha JÁ COMEÇOU e nós vamos precisar da SUA AJUDA! PEÇA JÁ SEUS ADESIVOS DO PRESIDENTE LULA E DO PEDRO ROUSSEFF!”

@pedrorousseff · 1.2M followers

×0its author's usual

This creator normally gets 298K views. This one got 110K. That gap — not the raw number — is what makes the format worth copying.

A man in a black t-shirt speaks directly to the camera, encouraging viewers to sign up to receive free political stickers for a presidential candidate and a federal deputy candidate, emphasizing community involvement in the campaign.

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110K
Views
12.1%
Engagement
55/100
Virality

Likes 12KComments 816Shares —

Why it worked

The video directly addresses and engages a specific political base, offering free campaign materials as an incentive for participation. The direct address and call to action create a sense of community and urgency, leveraging political enthusiasm.

clear call to actiondirect address to target audienceincentive for engagement (free stickers)simple and effective visual presentation
political engagementcommunity buildingcampaign promotion

How to reproduce this format

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