×5Business Instagram video that did 5× its author's usual
Robert Downey Jr., Harrison Ford, Ellen Pompeo, Diane Sawyer, and Al Michaels honor Bob Iger at the #D23 Disney Legends Award Ceremony, streaming tonight at 6 p.m. PT on Disney+
@disneyd23 · 2.1M followers
This creator normally gets 647K views. This one got 3.7M. That gap — not the raw number — is what makes the format worth copying.
The video shows a group of individuals walking onto a stage, followed by a wide shot of the stage with a large screen displaying 'BOB IGER' and a golden trophy. Various individuals then give speeches, praising Bob Iger's leadership and legacy, while the audience watches.
Open original ↗Likes 55KComments 179Shares —
Why it worked
The video works by showcasing a prestigious event honoring a well-known figure, creating a sense of importance and celebration. The emotional speeches from various speakers, combined with the audience's reactions, build a narrative of respect and admiration, making viewers feel connected to the event and the person being honored. The high production quality also adds to its appeal.
How to reproduce this format
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