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other Instagram video that did 0× its author's usual

GRWM: Disney Experiences Showcase edition ✨ #D23

@disneyparks · 3.5M followers

×0its author's usual

This creator normally gets 1.2M views. This one got 70K. That gap — not the raw number — is what makes the format worth copying.

Various individuals, including a celebrity, a woman, and a man in a uniform, are shown in quick cuts looking at themselves in a lighted vanity mirror, adjusting their appearance before a Disney Experiences Showcase. Mickey Mouse also makes an appearance in the mirror.

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70K
Views
2.6%
Engagement
70/100
Virality

Likes 1.8KComments 7Shares

Why it worked

The video works by showcasing a variety of individuals, including recognizable faces, preparing for an event, creating a sense of anticipation and behind-the-scenes access. The quick cuts and upbeat music maintain viewer engagement, and the appearance of Mickey Mouse adds a fun, branded element.

quick cuts keep attentionvariety of subjects maintains interestupbeat audio enhances moodbehind-the-scenes feel
behind the scenesevent preparationbrand promotionentertainment

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