other Instagram video that did 0× its author's usual
GRWM: Disney Experiences Showcase edition ✨ #D23
@disneyparks · 3.5M followers
This creator normally gets 1.2M views. This one got 70K. That gap — not the raw number — is what makes the format worth copying.
Various individuals, including a celebrity, a woman, and a man in a uniform, are shown in quick cuts looking at themselves in a lighted vanity mirror, adjusting their appearance before a Disney Experiences Showcase. Mickey Mouse also makes an appearance in the mirror.
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Why it worked
The video works by showcasing a variety of individuals, including recognizable faces, preparing for an event, creating a sense of anticipation and behind-the-scenes access. The quick cuts and upbeat music maintain viewer engagement, and the appearance of Mickey Mouse adds a fun, branded element.