×1Instagramother
other Instagram video that did 1× its author's usual
Cruella has arrived, darlings 🖤🤍 #D23
@disneyparks · 3.5M followers
×1its author's usual
This creator normally gets 1.2M views. This one got 1.1M. That gap — not the raw number — is what makes the format worth copying.
The video opens with a close-up of red high heels and a red and black faux fur coat, slowly panning up to reveal a person in full Cruella De Vil cosplay. The person strikes a pose, smiles, and laughs maniacally, embodying the character.
Open original ↗1.1M
Views
9.0%
Engagement
75/100
Virality
Likes 99KComments 973Shares —
Why it worked
The dramatic reveal of a well-executed cosplay, combined with the character's iconic laugh, creates an engaging and shareable moment for fans of the franchise. The recognizable character and high-quality costume generate immediate interest and positive sentiment.
high-quality costume and makeupstrong character embodimentdramatic and engaging revealrecognizable character appeal
cosplaycharacter embodimententertainment
How to reproduce this format
More other hooks that worked
“and that's the LAST TIME i try filming an aesthetic vlog”×15434 its author's norm
“first trend in 2026 btw”×7540 its author's norm
“8 parenting hacks I learned from a nanny with a PhD”×6203 its author's norm
“money money money”×5266 its author's normExplore more