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other Instagram video that did 2× its author's usual

The news we’ve all been waiting for 💨 Dreamfinder + Figment 🎩💜

@disneyparks · 3.5M followers

×2its author's usual

This creator normally gets 1.2M views. This one got 1.8M. That gap — not the raw number — is what makes the format worth copying.

A man dressed as Dreamfinder with a Figment puppet makes a dramatic entrance on stage, revealing himself from under a cloak to a cheering audience. He then joins other Disney executives and characters on stage, waving to the crowd.

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1.8M
Views
2.5%
Engagement
85/100
Virality

Likes 45KComments 516Shares

Why it worked

The video works because it leverages nostalgia and anticipation for beloved Disney characters. The dramatic reveal, combined with the enthusiastic crowd reaction and upbeat music, creates an exciting and shareable moment for fans. The use of a popular character (Figment) and a new announcement generates significant buzz.

Dramatic reveal builds anticipationLeverages beloved characters/concepts for high engagementCaptures authentic audience excitementClear, concise messaging for the reveal
announcemententertainmentnostalgiacommunity

How to reproduce this format

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