other Instagram video that did 2× its author's usual
A dream can be a dream come true 💭 We are taking a new journey into imagination at EPCOT with Dreamfinder and Figment 🎩💜 #D23
@disneyparks · 3.5M followers
This creator normally gets 1.2M views. This one got 1.8M. That gap — not the raw number — is what makes the format worth copying.
A magician on stage is introduced by a voiceover. He stands next to a hooded, robed figure. The robe is then pulled away to reveal another person dressed as a classic Disney character, complete with a beard, top hat, and a Figment puppet.
Open original ↗Likes 56KComments 638Shares —
Why it worked
The video works due to the element of surprise and nostalgia. The dramatic reveal of a beloved Disney character, coupled with the classic magic trick, creates an engaging and memorable moment for the audience, especially Disney fans.