×51Food Instagram video that did 51× its author's usual
i’ve never been happier feeling so 2017 rn #unicornfrappuccino #starbucks #nostalgia
@itsnotnotus · 7.5K followers
×51its author's usual
This creator normally gets 40K views. This one got 113K. That gap — not the raw number — is what makes the format worth copying.
A woman in a pink top tries the Unicorn Frappuccino at Starbucks, describing its taste and noting the sourness of the blue part. She expresses her enjoyment of the drink.
Open original ↗113K
Views
3.3%
Engagement
75/100
Virality
Likes 3.6KComments 13Shares —
Why it worked
The video leverages nostalgia for a popular, limited-time Starbucks drink, creating curiosity for viewers who remember it or are interested in trying unique beverages. The creator's genuine reaction and matching outfit add to the appeal, making it relatable and engaging.
relatable and enthusiastic presentationclear demonstration of the productengaging personal commentaryleverages nostalgia for a popular item
food reviewsnostalgiataste tests
How to reproduce this format
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