×1other Instagram video that did 1× its author's usual
Oli Coker says “the sky is the limit” for Southend 🦐 They have won both of their first two fixtures ✌️
@dazn_nationalleague · 35K followers
This creator normally gets 48K views. This one got 26K. That gap — not the raw number — is what makes the format worth copying.
The video features a split screen. The top half shows highlights from a soccer game, including a goal and player celebrations. The bottom half shows a man being interviewed on a soccer field, discussing the team's performance and future.
Open original ↗Likes 1.1KComments 2Shares —
Why it worked
The split-screen format allows viewers to see both the interview and the relevant game action simultaneously, providing context and visual interest. The interview provides an insider's perspective, which builds connection with fans.
How to reproduce this format
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