×10“Chega a informação de que Jair Bolsonaro está eleito presidente da República. Deus, pátria, família e liberdade.”
@brasilcomlula · 129K followers
This creator normally gets 340K views. This one got 3.5M. That gap — not the raw number — is what makes the format worth copying.
The video contrasts the presidencies of Jair Bolsonaro and Luiz Inácio Lula da Silva in Brazil, highlighting perceived failures of Bolsonaro's term and successes of Lula's current term through news clips and public appearances.
Open original ↗Likes 251KComments 13KShares —
Why it worked
This video works by leveraging strong emotional appeals and a clear 'before and after' narrative, contrasting two political figures. The use of news clips and on-screen text adds credibility and reinforces the message. It taps into existing political divisions and sentiments, encouraging strong reactions and shares among those who agree with its perspective.
How to reproduce this format
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