×5Beauty Instagram video that did 5× its author's usual
Smell rich, link in bio. #fragrancetok #smellgood #cologne #mensfragrance
@jean.pierre.fanguin · 222K followers
This creator normally gets 222K views. This one got 1.1M. That gap — not the raw number — is what makes the format worth copying.
A well-dressed man exits a luxury car, sprays himself with cologne, and greets hotel staff, who react positively to his scent. He then shares the product with other staff members, who also react with approval.
Open original ↗Likes 37KComments 646Shares —
Why it worked
The video uses aspirational imagery (luxury car, well-dressed man, upscale hotel) combined with a clear product benefit (smelling good and getting positive reactions). The use of a popular, slightly melancholic audio track adds an emotional layer, and the repeated positive reactions from multiple people reinforce the product's effectiveness. The call to action is simple and direct, encouraging viewers to try the product.
How to reproduce this format
More beauty hooks that worked
“3 citas de uñas conmigo. Acompáñame 😈”×7541 its author's norm
“esy no pain”×7234 its author's norm
“POV: ur man is on ur nails”×5799 its author's norm
“Может кончики подровнять?”×5668 its author's norm