Food Instagram video that did 1× its author's usual
Which Country Makes The Best Cheese? #cheese #cheeses #mukbang
@jameskibs___ · 440K followers
This creator normally gets 268K views. This one got 228K. That gap — not the raw number — is what makes the format worth copying.
A man samples different cheeses from various countries, providing his reactions and opinions on each. He tries cheeses from Spain, Finland, Cyprus, India, Switzerland, the UK, and Germany, ultimately asking viewers to comment on which country they think makes the best cheese.
Open original ↗Likes 9.6KComments 260Shares —
Why it worked
The video works because it taps into a universal interest in food and a common question about quality comparisons between countries. The creator's expressive reactions and direct engagement with the audience (asking for comments) encourage interaction and debate, boosting algorithmic visibility. The rapid cuts keep viewers engaged, and the clear presentation of each cheese with its country flag makes it easy to follow.