other Instagram video that did 4× its author's usual
@anaelisast · 1.8M followers
This creator normally gets 280K views. This one got 984K. That gap — not the raw number — is what makes the format worth copying.
A woman reacts to a video of Flávio Bolsonaro claiming electoral fraud and then explains how the Liberal Party attempted to affiliate Lula to their party in 2023, highlighting the hypocrisy and the danger of spreading disinformation.
Open original ↗Likes 3Comments 5.6KShares —
Why it worked
The video works by directly addressing and debunking political disinformation using a reaction format. The split screen immediately draws attention to the original claim, while the creator's calm, factual explanation builds trust and educates the audience. The use of on-screen text reinforces key points, making complex political information accessible and engaging. This format leverages current events and a strong opinion, which often leads to high engagement and shares.