×0Food Instagram video that did 0× its author's usual
Blind Ranking Italian Foods w/ @sebastiancomedy 🍝 #FallonTonight
@fallontonight · 25M followers
×0its author's usual
This creator normally gets 3.0M views. This one got 968K. That gap — not the raw number — is what makes the format worth copying.
A man blind ranks Italian food items appearing on his forehead. He assigns each food a number from 1 to 10, with 1 being the best and 10 being the worst, explaining his choices as he goes.
Open original ↗968K
Views
1.2%
Engagement
75/100
Virality
Likes 12KComments 359Shares —
Why it worked
This video works because it leverages a popular trend of blind ranking, combined with a relatable and engaging topic (food). The host's animated reactions and personal anecdotes make the content entertaining and encourage viewer interaction, as people often have strong opinions about food rankings.
Engaging host with strong opinionsRelatable topic (food)Interactive format encourages commentsHumorous self-awareness
entertainmentopinion
How to reproduce this format
More food hooks that worked
“Who did the plate dressing the best?”×18700 its author's norm
TikTok breakdown×8107 its author's norm
“If it was real chocolate shouldn’t it melt???”×6545 its author's norm
TikTok breakdown×5498 its author's normExplore more
@fallontonight full creator report→
Own norm, reach & audience
Free UGC price calculator→
Fair price from real median views
Auto viral trends→
Top videos ranked by views
Food viral trends→
Top videos ranked by views
Travel viral trends→
Top videos ranked by views
Fashion viral trends→
Top videos ranked by views