×0other Instagram video that did 0× its author's usual
Quando o áudio vaza cobrando dinheiro para financiar vídeo, a desculpa da turma é sempre a mesma: dizem que é “coisa de irmão”. Mas para o povo, a verdade é clara: para eles, bandido bom é só o bandido que é amigo deles.
@brasilcomlula · 129K followers
This creator normally gets 288K views. This one got 19K. That gap — not the raw number — is what makes the format worth copying.
The video features multiple individuals reacting to a news headline about a political figure allegedly soliciting funds for a film. Each person holds a tablet displaying the news and an overlaid chat bubble, expressing their dismay and criticism of the situation.
Open original ↗Likes 1.5KComments 148Shares —
Why it worked
The format works by presenting a controversial political topic to everyday people, capturing their genuine reactions. This creates a sense of relatability and authenticity, encouraging viewers to engage with the shared sentiment of disapproval. The use of on-screen text and a 'chat' overlay makes the information digestible and shareable.
How to reproduce this format
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