×2other Instagram video that did 2× its author's usual
Millions watched on as the skies above Europe and the UK went dark in a spectacular solar eclipse. #9News
@thetodayshow · 499K followers
This creator normally gets 11K views. This one got 24K. That gap — not the raw number — is what makes the format worth copying.
A news correspondent reports on a solar eclipse visible in Europe and the UK, showing footage of the eclipse and interviewing onlookers. He also mentions an upcoming total eclipse in Sydney, Australia.
Open original ↗Likes 1.3KComments 8Shares —
Why it worked
The video covers a rare and visually stunning natural phenomenon, generating widespread interest. The news report format with a live correspondent and interviews adds credibility and a human element, making the event relatable. The split screen effectively shows both the eclipse and the public's reaction.
How to reproduce this format
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