Skip to main content
×2
InstagramotherVoiceover + b-roll

other Instagram video that did 2× its author's usual

universe understood the assignment 🤝 ✈️: @thekevincoleman & @petemcleod 📸: @petermckinnon, @dustinsnipes & @mason_mashon 🧭: @lukeaikins ⏪: 2024

@redbullusa · 4.8M followers

×2its author's usual

This creator normally gets 651K views. This one got 1.4M. That gap — not the raw number — is what makes the format worth copying.

Two Red Bull planes fly in formation to recreate the Red Bull logo during a solar eclipse. The video details the preparation and execution of this complex aerial maneuver.

Open original ↗
1.4M
Views
5.0%
Engagement
90/100
Virality

Likes 71KComments 131Shares

Why it worked

The video works because it showcases an incredibly difficult and visually stunning stunt, leveraging the rare natural phenomenon of a solar eclipse. The behind-the-scenes explanation of the 'primitive sundial' adds an educational and problem-solving element, building anticipation and appreciation for the final shot. The professional cinematography and the clear, concise voiceover make the complex process engaging and easy to understand.

Unique and visually stunning concept leveraging a rare natural eventClear explanation of a complex process, making it accessibleHigh production quality with diverse camera angles (aerial, ground, cockpit)Strong brand integration without being overtly promotionalBuilds anticipation effectively
extreme sportsinnovationbehind-the-scenesspectacle

How to reproduce this format

🔒 Unlock the playbook
Step-by-step reproduction · target audience · adaptation.
Get started
Explore more