other Instagram video that did 2× its author's usual
universe understood the assignment 🤝 ✈️: @thekevincoleman & @petemcleod 📸: @petermckinnon, @dustinsnipes & @mason_mashon 🧭: @lukeaikins ⏪: 2024
@redbullusa · 4.8M followers
This creator normally gets 651K views. This one got 1.4M. That gap — not the raw number — is what makes the format worth copying.
Two Red Bull planes fly in formation to recreate the Red Bull logo during a solar eclipse. The video details the preparation and execution of this complex aerial maneuver.
Open original ↗Likes 71KComments 131Shares —
Why it worked
The video works because it showcases an incredibly difficult and visually stunning stunt, leveraging the rare natural phenomenon of a solar eclipse. The behind-the-scenes explanation of the 'primitive sundial' adds an educational and problem-solving element, building anticipation and appreciation for the final shot. The professional cinematography and the clear, concise voiceover make the complex process engaging and easy to understand.