Skip to main content
×19
InstagramotherTalking head

other Instagram video that did 19× its author's usual

Apparently not caring what everyone thinks is a skill. I’m still practicing. But I have to say… getting older has made me a LOT better at it. How about you? Are you there yet… or still making excellent progress with me? 😉 Fit: Blazer: @veronicabeard Tee: @frannegolde Belt: @bethsbuckles Jeans: @ragandbone Necklace: @jenniferponsondesigns #proage #midlife #over50 #over50women

@theproageproject · 3.7K followers

×19its author's usual

This creator normally gets 1.5K views. This one got 30K. That gap — not the raw number — is what makes the format worth copying.

A woman in a blazer and jeans shares her progress on not caring what others think, asking the viewer if they are also making progress.

Open original ↗
30K
Views
4.8%
Engagement
70/100
Virality

Likes 1.2KComments 197Shares

Why it worked

The video works because it addresses a relatable personal growth topic, fostering connection and encouraging audience engagement through a direct question. The speaker's confident and approachable demeanor makes the message resonate, and the 'progress' framing makes it less intimidating and more achievable.

Relatable messageEngaging direct address to audiencePositive and encouraging toneClear call to action for comments
Personal GrowthMindsetSelf-Improvement

How to reproduce this format

🔒 Unlock the playbook
Step-by-step reproduction · target audience · adaptation.
Get started
Explore more