Food Instagram video that did 2× its author's usual
If you come visit me in Seattle… we’re getting THAI FOOD 🌶️🥢 5 of my favorites + exactly what to order 👀 @cashewthaicuisine → Cashew Pineapple Fried Rice & Flower Cups @arayasplace → Pad Thai, Tofu Cream Cheese & Mango Salad @baitongrestaurant → Green Thai Curry + Tofu & Fried Ice Cream @allthairestaurant → Mango Sticky Rice, Yellow Curry & Panang Curry @kativeganthai → Cauliflower Bombs, Khao Soi & Coconut Ice Cream 📌 SAVE this for your next Seattle food adventure & FOLLOW ME #seattle #thaicuisine #vegan #vegetarian #thairestaurant
@i_u_shee · 13K followers
This creator normally gets 18K views. This one got 43K. That gap — not the raw number — is what makes the format worth copying.
A woman in a pink top shares her top 5 favorite Thai food restaurants in Seattle, detailing specific dishes to order from each. She encourages viewers to visit these spots if they're in Seattle and craving Thai food.
Open original ↗Likes 315Comments 33Shares —
Why it worked
The video provides specific, actionable recommendations for a popular cuisine in a specific city, making it highly valuable for locals and tourists. The clear call to action and specific dish suggestions increase engagement and shareability. The personal recommendation builds trust with the audience.