Food Instagram video that did 2× its author's usual
If you come visit me in Seattle… we’re getting THAI FOOD 🌶️🥢 5 of my favorites + exactly what to order 👀 @cashewthaicuisine → Cashew Pineapple Fried Rice & Flower Cups @arayasplace → Pad Thai, Tofu Cream Cheese & Mango Salad @baitongrestaurant → Green Thai Curry + Tofu & Fried Ice Cream @allthairestaurant → Mango Sticky Rice, Yellow Curry & Panang Curry @kativeganthai → Cauliflower Bombs, Khao Soi & Coconut Ice Cream 📌 SAVE this for your next Seattle food adventure & FOLLOW ME #seattle #thaicuisine #vegan #vegetarian #thairestaurant
@i_u_shee · 13K followers
This creator normally gets 21K views. This one got 44K. That gap — not the raw number — is what makes the format worth copying.
A woman in a pink top shares her top five favorite Thai restaurants in Seattle, detailing specific dishes to order from each. She presents each restaurant with an Instagram profile overlay.
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Why it worked
The video works because it provides direct, actionable recommendations for a popular cuisine in a specific city, making it highly valuable for locals and tourists. The clear call to action and specific dish suggestions increase engagement and shareability. The use of Instagram profile overlays adds credibility and makes it easy for viewers to find the recommended places.