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InstagramFoodTalking head

Food Instagram video that did 2× its author's usual

If you come visit me in Seattle… we’re getting THAI FOOD 🌶️🥢 5 of my favorites + exactly what to order 👀 @cashewthaicuisine → Cashew Pineapple Fried Rice & Flower Cups @arayasplace → Pad Thai, Tofu Cream Cheese & Mango Salad @baitongrestaurant → Green Thai Curry + Tofu & Fried Ice Cream @allthairestaurant → Mango Sticky Rice, Yellow Curry & Panang Curry @kativeganthai → Cauliflower Bombs, Khao Soi & Coconut Ice Cream 📌 SAVE this for your next Seattle food adventure & FOLLOW ME #seattle #thaicuisine #vegan #vegetarian #thairestaurant

@i_u_shee · 13K followers

×2its author's usual

This creator normally gets 21K views. This one got 44K. That gap — not the raw number — is what makes the format worth copying.

A woman in a pink top shares her top five favorite Thai restaurants in Seattle, detailing specific dishes to order from each. She presents each restaurant with an Instagram profile overlay.

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44K
Views
0.8%
Engagement
75/100
Virality

Likes 319Comments 34Shares —

Why it worked

The video works because it provides direct, actionable recommendations for a popular cuisine in a specific city, making it highly valuable for locals and tourists. The clear call to action and specific dish suggestions increase engagement and shareability. The use of Instagram profile overlays adds credibility and makes it easy for viewers to find the recommended places.

Clear and concise recommendationsSpecific dish suggestions for each restaurantVisual overlays of Instagram profiles for easy referenceDirect and engaging presentation style
local recommendationsfood reviewstravel guides

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