×4Food Instagram video that did 4× its author's usual
Tomato & Burrata Salad 🍅 Fresh baguette Ripe juicy tomatoes Burrata Olive oil Balsamic vinegar Fresh basil Red onion Salt Sugar This salad is a must when tomatoes are in season. The sweeter and juicier the tomatoes, the better the flavor! Ensalada de Tomate y Burrata 🍅 Baguette fresco Tomates maduros y jugosos Burrata Aceite de oliva Vinagre balsámico Albahaca fresca Cebolla morada Sal Azúcar Esta ensalada hay que prepararla sí o sí en temporada de tomates. ¡Cuanto más maduros y dulces, más rica queda! #burrata #tomatosalad #summerrecipe #easyrecipes #italianfood
@alenakhmil · 444K followers
This creator normally gets 1.2M views. This one got 6.2M. That gap — not the raw number — is what makes the format worth copying.
The video demonstrates how to prepare a burrata and tomato salad. It shows the steps from preparing the bread and dressing to assembling the salad with sliced tomatoes, burrata, and basil.
Open original ↗Likes 86KComments 49Shares —
Why it worked
The video works because it's a visually appealing, quick, and easy-to-follow recipe. The vibrant colors of the ingredients, combined with the satisfying sounds of preparation, make it engaging. The 'how-to' format provides immediate value, and the final plating is aesthetically pleasing, encouraging shares and saves.
How to reproduce this format
More food hooks that worked
“Who did the plate dressing the best?”×18700 its author's norm
TikTok breakdown×8107 its author's norm
“If it was real chocolate shouldn’t it melt???”×6545 its author's norm
TikTok breakdown×5498 its author's norm