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other Instagram video that did 6× its author's usual

Day of Fun is back, and we’re celebrating 10 years of partnering with @headspace_aus to raise money for youth mental health. On Thursday September 3rd, we’re donating ALL activity revenue across EVERY Funlab venue to headspace to help young people through tough times.  Pre-book activities from $5 or walk in on the day and help us make this Day of Fun the biggest yet! Click on the link in bio to find out more 💚 💚

@strikebowling · 13K followers

×6its author's usual

This creator normally gets 3.1K views. This one got 20K. That gap — not the raw number — is what makes the format worth copying.

The video showcases various activities available at Funlab, highlighting that many are available for $5. It features people enjoying bowling, mini-golf, arcade games, laser tag, and other interactive experiences.

Open original ↗
20K
Views
1.1%
Engagement
75/100
Virality

Likes 208Comments 5Shares

Why it worked

The video works by showcasing a variety of fun, engaging activities at an affordable price point, appealing to a broad audience looking for entertainment. The upbeat music and quick cuts create an energetic and inviting atmosphere, making viewers want to experience the fun themselves. The clear pricing structure and list of activities make it easy for viewers to understand the value proposition.

clear value proposition with pricingvariety of activities shown keeps interestupbeat music and fast cuts maintain high energystrong call to action with event details at the end
entertainmentvalueactivities

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