other Instagram video that did 6× its author's usual
Day of Fun is back, and we’re celebrating 10 years of partnering with @headspace_aus to raise money for youth mental health. On Thursday September 3rd, we’re donating ALL activity revenue across EVERY Funlab venue to headspace to help young people through tough times. Pre-book activities from $5 or walk in on the day and help us make this Day of Fun the biggest yet! Click on the link in bio to find out more 💚 💚
@strikebowling · 13K followers
This creator normally gets 3.1K views. This one got 20K. That gap — not the raw number — is what makes the format worth copying.
The video showcases various activities available at Funlab, highlighting that many are available for $5. It features people enjoying bowling, mini-golf, arcade games, laser tag, and other interactive experiences.
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Why it worked
The video works by showcasing a variety of fun, engaging activities at an affordable price point, appealing to a broad audience looking for entertainment. The upbeat music and quick cuts create an energetic and inviting atmosphere, making viewers want to experience the fun themselves. The clear pricing structure and list of activities make it easy for viewers to understand the value proposition.