×12Food Instagram video that did 12× its author's usual
Okayyy @smokeanddonuts did not come to play with this brunch menu 🔥🥞 📍 Smoke & Donuts 601 N Primrose Drive Orlando, FL 32803 Good food, good energy, and definitely a spot worth adding to the weekend rotation. #orlandobrunch #milkdistrict #thingstodoinorlando #orlandocontentcreator #orlandoeats
@itsdiorgalarza · 14K followers
This creator normally gets 4.9K views. This one got 68K. That gap — not the raw number — is what makes the format worth copying.
The video reviews an 'underrated brunch spot' in Orlando called Smoke & Donuts, showcasing various dishes like French toast, brisket and biscuits, and different donuts. The creator highlights the restaurant's ambiance, family ownership, and the unique combination of barbecue and donuts.
Open original ↗Likes 3.5KComments 90Shares —
Why it worked
The video works by combining an engaging voiceover with visually appealing shots of food and the restaurant's interior. The 'underrated' claim creates curiosity, and the detailed showcase of diverse menu items, especially the unique BBQ and donut combination, appeals to food enthusiasts. The personal touch of highlighting the family ownership adds authenticity and warmth.
How to reproduce this format
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