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InstagramFoodTutorial

“This Simple Trick Saves Me Money 😭 Better Than Buying it in the Store 🤯”

@ira.motherhood · 856K followers

×23its author's usual

This creator normally gets 319K views. This one got 7.3M. That gap — not the raw number — is what makes the format worth copying.

A person goes to the beach, fills an empty Smartwater bottle with ocean water, takes it home, boils the water in a pot on a stovetop until only salt remains, and then collects the homemade sea salt.

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7.3M
Views
1.7%
Engagement
85/100
Virality

Likes 124KComments 577Shares

Why it worked

The video presents a simple, seemingly ingenious 'life hack' that taps into curiosity and the desire for self-sufficiency or cost-saving. The 'reveal' of the salt at the end is satisfying, and the process is easy to follow visually. The use of a popular water bottle brand adds a touch of relatable, everyday context.

Clear, step-by-step demonstrationVisually engaging with a satisfying revealRelatable and practical 'life hack'Good use of on-screen text for context
DIY hacksSustainabilityCooking tipsMoney-saving

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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