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other Instagram video that did 12× its author's usual

‘Now I’ve gotta quarter them!’ 😂 From Wild Child and St Trinian’s growing up to Ted Lasso now, @junotemple will forever be a British icon to me. I couldn’t end the interview without telling her… and giving everyone a Creme Egg, of course 😂 Thank you so much to @appletv for this opportunity! .
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. #TedLasso #JunoTemple #WildChild #AppleTV #BritishIcon

@bella_does_editing · 540K followers

×12its author's usual

This creator normally gets 190K views. This one got 1.3M. That gap — not the raw number — is what makes the format worth copying.

A fan expresses deep appreciation to an actress during an interview, calling her a 'British icon' and getting emotional. The fan then gives out Creme Eggs, leading to hugs and smiles.

Open original ↗
1.3M
Views
11.3%
Engagement
80/100
Virality

Likes 147KComments 398Shares

Why it worked

The video works because it taps into genuine emotion and fan adoration, creating a heartwarming and relatable moment. The unexpected gift of Creme Eggs adds a touch of humor and sweetness, making the interaction memorable and shareable. It also leverages nostalgia by referencing popular movies, appealing to a broad audience who grew up with the actress's work.

Genuine emotional connection between fan and celebrityHumorous and unexpected elements (Creme Eggs)Nostalgia factor with movie clipsGood use of split-screen to show reactionsPositive and uplifting tone
fan interactioncelebrity interviewswholesome momentsnostalgia

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