×2Food Instagram video that did 2× its author's usual
If you come visit me in Seattle… WE’RE EATING HERE‼️ These are 5 of my go-to spots when I want to show someone around through FOOD, with vegan-friendly options at every stop 🌱 @ramendanbo_usa → Vegan Miso RekkaRamen + Vegan Gyoza + Strawberry & Green tea Mochi @dintaifungusa → Vegan Noodles with Sesame Sauce + Vegan SpicyWontons + Chocolate Xiao long Bao @banarasbellevue → Tamatar Chaat + Litti Chokha + Malaiyo @thepinkdoorrestaurant →Bruschetta + Vesuvio @momijiseattle → Wonder Roll + Vegan Gyoza Save this for your next Seattle food adventure‼️ #seattle #restaurant #musttry #vegetarian #vegan
@i_u_shee · 13K followers
This creator normally gets 18K views. This one got 35K. That gap — not the raw number — is what makes the format worth copying.
A woman sits in front of the camera and shares her top five vegan-friendly restaurants in Seattle, detailing specific dishes to order at each location. She presents the information in a listicle format with on-screen text and Instagram profile overlays for each restaurant.
Open original ↗Likes 288Comments 18Shares —
Why it worked
The video works because it offers specific, actionable recommendations for a niche audience (vegans/vegetarians) in a popular city. The creator's direct address and enthusiasm build trust, while the on-screen text and Instagram overlays provide clear, shareable information. The listicle format is easy to consume and encourages saving for future reference.
How to reproduce this format
More food hooks that worked
“Who did the plate dressing the best?”×18700 its author's norm
TikTok breakdown×8107 its author's norm
“If it was real chocolate shouldn’t it melt???”×6545 its author's norm
TikTok breakdown×5498 its author's norm