other Instagram video that did 2× its author's usual
DENUNCIEM RENATO 38º no perfil @criminalizaredpill tem todo passo a passo. Precisamos unir forças #denuncia #renato38tao #criminalizaredpill #ministeriopublico #protecaodascriancas
@zediogopt · 367K followers
This creator normally gets 715K views. This one got 1.5M. That gap — not the raw number — is what makes the format worth copying.
A man reacts to a clip of another man making misogynistic and pedophilic comments, then urges viewers to report the offender to the Public Prosecutor's Office of Bahia. He provides instructions on how to file a complaint and encourages collective action to ensure the individual is investigated and criminalized.
Open original ↗Likes 111KComments 20KShares —
Why it worked
The video leverages strong emotional reactions (disgust, anger) to a highly controversial and offensive topic, driving engagement through shared outrage and a clear call to action. The direct appeal for help and the step-by-step guide empower viewers to participate, fostering a sense of community and collective impact. The use of a reaction format also makes the content highly shareable.