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other Instagram video that did 2× its author's usual

DENUNCIEM RENATO 38º no perfil @criminalizaredpill tem todo passo a passo. Precisamos unir forças #denuncia #renato38tao #criminalizaredpill #ministeriopublico #protecaodascriancas

@zediogopt · 367K followers

×2its author's usual

This creator normally gets 715K views. This one got 1.5M. That gap — not the raw number — is what makes the format worth copying.

A man reacts to a clip of another man making misogynistic and pedophilic comments, then urges viewers to report the offender to the Public Prosecutor's Office of Bahia. He provides instructions on how to file a complaint and encourages collective action to ensure the individual is investigated and criminalized.

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1.5M
Views
8.6%
Engagement
90/100
Virality

Likes 111KComments 20KShares

Why it worked

The video leverages strong emotional reactions (disgust, anger) to a highly controversial and offensive topic, driving engagement through shared outrage and a clear call to action. The direct appeal for help and the step-by-step guide empower viewers to participate, fostering a sense of community and collective impact. The use of a reaction format also makes the content highly shareable.

Strong emotional appeal due to the sensitive nature of the topic.Clear and actionable call to action with detailed instructions.Leverages a reaction format which is highly engaging and shareable.Addresses a serious social issue, promoting collective action and awareness.Provides resources (Instagram profile, Google search) for viewers to participate.
social justiceactivismpublic awareness

How to reproduce this format

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