×5Food Instagram video that did 5× its author's usual
I fear this might be the most British conversation ever... 🇬🇧🍪 I asked Hannah Waddingham, Juno Temple and Jeremy Swift what biscuits they’d want Ted Lasso to bring them. What’s your pick? . . . #TedLasso #HannahWaddingham #JunoTemple #JeremySwift #AppleTV
@bella_does_editing · 540K followers
This creator normally gets 190K views. This one got 870K. That gap — not the raw number — is what makes the format worth copying.
Three celebrities are interviewed about what kind of biscuits they would want Ted Lasso to bring them, leading to a discussion about their ideal chocolate chip cookies and Hobnobs.
Open original ↗Likes 33KComments 162Shares —
Why it worked
The video works because it features popular celebrities discussing a relatable and lighthearted topic (biscuits), engaging viewers with their personal preferences and creating a sense of intimacy. The question-and-answer format is easy to follow, and the specific descriptions of desired biscuits are humorous and vivid, making the audience want to share their own opinions in the comments.
How to reproduce this format
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