Skip to main content
×7
InstagramFoodVoiceover + b-roll

“Best breakfast chana cholay with boiled egg”

@helal_khan_safi · 132K followers

×7its author's usual

This creator normally gets 247K views. This one got 1.1M. That gap — not the raw number — is what makes the format worth copying.

The video shows a street food vendor preparing a bowl of chana cholay with a boiled egg. The vendor first slices a boiled egg into a bowl, then scoops a generous amount of the chickpea curry into the bowl, and finally adds a spoonful of a green sauce.

Open original ↗
1.1M
Views
0.3%
Engagement
75/100
Virality

Likes 3.2KComments 5Shares —

Why it worked

The POV angle makes the viewer feel like they are receiving the food, creating an immersive and personal experience. The close-up shots of the food preparation highlight the freshness and appeal of the dish, triggering cravings and encouraging engagement through comments and shares.

immersive POV perspectiveclear focus on the food preparationvisually appealing food
food preparationstreet foodculinary experience

How to reproduce this format

🔒 Unlock the playbook
Step-by-step reproduction · target audience · adaptation.
Get started
Explore more