Health Instagram video that did 1× its author's usual
что вы делаете, когда вес встает?🥴
@aiel.app · 236K followers
This creator normally gets 36K views. This one got 23K. That gap — not the raw number — is what makes the format worth copying.
A woman documents her weight loss journey, celebrating an initial 3kg loss, but then expresses frustration as her weight plateaus. She attributes this to PMS, showing how it affects her cravings and energy for workouts, and asks viewers for advice.
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Why it worked
This video works because it's highly relatable for many women who experience weight fluctuations and increased cravings due to hormonal changes. The creator shares a common struggle with honesty and vulnerability, inviting engagement by asking for advice, which fosters a sense of community and shared experience.