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InstagramHealthVoiceover + b-roll

Health Instagram video that did 1× its author's usual

что вы делаете, когда вес встает?🥴

@aiel.app · 236K followers

×1its author's usual

This creator normally gets 36K views. This one got 23K. That gap — not the raw number — is what makes the format worth copying.

A woman documents her weight loss journey, celebrating an initial 3kg loss, but then expresses frustration as her weight plateaus. She attributes this to PMS, showing how it affects her cravings and energy for workouts, and asks viewers for advice.

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23K
Views
1.8%
Engagement
75/100
Virality

Likes 409Comments 7Shares

Why it worked

This video works because it's highly relatable for many women who experience weight fluctuations and increased cravings due to hormonal changes. The creator shares a common struggle with honesty and vulnerability, inviting engagement by asking for advice, which fosters a sense of community and shared experience.

Relatable content that addresses a common female health issue.Authentic and vulnerable storytelling.Engaging call to action that encourages comments and community interaction.Clear visual progression of the weight loss journey and struggles.
health journeypersonal strugglescommunity engagementfitness tips

How to reproduce this format

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