Business Instagram video that did 31× its author's usual
Some lessons don’t come from business books or sales meetings. Sometimes, they come from watching people push beyond what most of us believe is possible. For me, Nimsdai Purja was one of those people. I’ve never climbed a mountain, but his mindset of showing up, pushing through, and refusing to quit is something I carry into my own journey every day. Because in sales, just like in life, you will face rejection, setbacks, and moments where walking away feels easier. But the people who succeed are the ones who keep moving forward when others stop. Giving up is not in the blood, sir. #GrowthMindset #nimsdai #Leadership #Resilience #NeverGiveUp
@amitgnambiar · 11K followers
This creator normally gets 9.3K views. This one got 299K. That gap — not the raw number — is what makes the format worth copying.
A man in a car shares how Nimsdai Purja, a mountaineer, became his role model, not for mountain climbing, but for his mindset of perseverance, which he applies to sales. He emphasizes that success comes from not giving up, just like a mountain rewards those who keep going.
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Why it worked
The video works because it uses a relatable analogy (mountain climbing vs. sales) to deliver an inspiring message about perseverance. The personal anecdote makes it authentic, and the powerful quote from Nimsdai adds gravitas. It resonates with anyone facing challenges, making the message broadly applicable.