×30“Nimsdai was one of my biggest role models and probably not for the reason you would expect.”
@amitgnambiar · 11K followers
This creator normally gets 9.9K views. This one got 299K. That gap — not the raw number — is what makes the format worth copying.
A man in a car shares how Nimsdai Purja, a mountaineer, became his role model, not for mountain climbing, but for his mindset of perseverance, which he applies to sales. He emphasizes that success comes from not giving up, just like a mountain rewards those who keep going.
Open original ↗Likes 25KComments 387Shares —
Why it worked
The video works because it uses a relatable analogy (mountain climbing vs. sales) to deliver an inspiring message about perseverance. The personal anecdote makes it authentic, and the powerful quote from Nimsdai adds gravitas. It resonates with anyone facing challenges, making the message broadly applicable.
How to reproduce this format
More business hooks that worked
“Real Life lightning mcqueen”×38743 its author's norm
“We Are All Fighting A Battle! ✊🏼”×11164 its author's norm
“Seçim tamam, hedef belli.. Şimdi beton dökme zamanı😎”×8587 its author's norm
TikTok breakdown×8108 its author's norm