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InstagramFoodTutorial

“Matka Qulfi Falooda”

@helal_khan_safi · 132K followers

×8its author's usual

This creator normally gets 247K views. This one got 868K. That gap — not the raw number — is what makes the format worth copying.

A street food vendor prepares two servings of Matka Kulfi Falooda in small clay pots, adding various ingredients like noodles, kulfi, milk, ice cream, nuts, and syrup.

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868K
Views
0.7%
Engagement
85/100
Virality

Likes 6.0KComments 18Shares

Why it worked

The video works because it's a satisfying and visually appealing demonstration of a popular street food being made. The close-up shots and quick cuts highlight the process, appealing to food lovers and those interested in cultural culinary experiences. The ASMR-like sounds of preparation add to the immersive experience.

satisfying visual processclear demonstration of stepsappealing final productcultural authenticity
food preparationstreet fooddessert makingcultural cuisine

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