×7Business Instagram video that did 7× its author's usual
These took me 12 years to learn the hard way
@jacquesgreeff_ · 116K followers
This creator normally gets 31K views. This one got 192K. That gap — not the raw number — is what makes the format worth copying.
A man wearing headphones types on a keyboard, with text overlaying the screen promising to show how he built a $180M business in 6 seconds. The video then transitions to a fast-paced slideshow of five pages, each detailing key principles for business success in categories like Marketing, Sales, Tech, and Finance.
Open original ↗Likes 1.8KComments 16Shares —
Why it worked
The video leverages a strong curiosity gap and a bold claim in the hook, promising valuable, condensed information. The fast-paced slideshow format, combined with the 'Netflix model' and 'build in public' principles, appeals to entrepreneurs and business enthusiasts looking for actionable advice. The use of a trending audio also helps with discoverability.
How to reproduce this format
More business hooks that worked
“Real Life lightning mcqueen”×36176 its author's norm
“Seçim tamam, hedef belli.. Şimdi beton dökme zamanı😎”×8961 its author's norm
TikTok breakdown×8108 its author's norm
“50 ct. light pink + lilies 🌺”×6166 its author's norm