×7Food Instagram video that did 7× its author's usual
O Especial de Agosto chegou. 🐓🍔 Disponível por tempo limitado, esse é o hambúrguer que você só encontra durante o mês de agosto Marca aquele amigo que vai ter que provar essa beldade com você 👇
@skina.hamburgueria · 255K followers
This creator normally gets 16K views. This one got 107K. That gap — not the raw number — is what makes the format worth copying.
A man introduces a special burger for the month of August, featuring a unique combination of ingredients. He showcases the preparation of the burger and then enthusiastically eats it, highlighting its deliciousness.
Open original ↗Likes 2.6KComments 52Shares —
Why it worked
The video works because it uses a combination of visually appealing food shots, a clear and enthusiastic presentation by the creator, and a sense of exclusivity with the 'special of the month' offering. The close-ups of the burger being assembled and the creator's reactions create a strong desire to try the product. The personal touch of it being his birthday month adds to the appeal.
How to reproduce this format
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