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InstagramFoodTutorial

“Best breakfast chana cholay with boiled egg”

@helal_khan_safi · 132K followers

×21its author's usual

This creator normally gets 247K views. This one got 2.4M. That gap — not the raw number — is what makes the format worth copying.

The video shows a street food vendor preparing a bowl of chickpea curry with a boiled egg. The vendor first slices a boiled egg into a bowl, then scoops the chickpea curry from a large pot, and adds it to the bowl.

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2.4M
Views
0.6%
Engagement
75/100
Virality

Likes 14KComments 83Shares

Why it worked

The video works because it shows a simple, satisfying process of preparing street food. The close-up shots of the food and the preparation create a sense of authenticity and appeal, tapping into the popular 'food preparation' and 'street food' content niches. The sounds of the preparation add to the immersive experience.

Authentic street food experienceClear, satisfying preparation processAppealing close-ups of the foodRelatable and accessible content
Food PreparationStreet Food CultureQuick Meals

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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