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InstagramBusinessTalking head

“Find a government job which pays you 20,000 rupees per month. And you sorted, your life is sorted.”

@amitgnambiar · 11K followers

×6its author's usual

This creator normally gets 9.9K views. This one got 60K. That gap — not the raw number — is what makes the format worth copying.

The video features an interview with two entrepreneurs, Manpreet and Jai Kirpa, founders of Kirpa Properties. They discuss their journey from humble beginnings in a small village in Punjab to establishing a successful real estate business in Dubai, highlighting their initial struggles and eventual success.

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60K
Views
3.6%
Engagement
75/100
Virality

Likes 2.1KComments 35Shares —

Why it worked

The video works because it tells a relatable rags-to-riches story, inspiring viewers with the founders' journey from humble beginnings and financial struggles to building a successful company. The conversational interview style makes it engaging and authentic, while the clear narrative of overcoming challenges resonates with aspiring entrepreneurs and those seeking motivation.

Inspiring personal story of overcoming adversity.Clear and concise narrative of business growth.Professional production quality with good lighting and editing.Effective use of text overlays to highlight key information.
EntrepreneurshipSuccess StoriesMotivationReal Estate

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