×0other Instagram video that did 0× its author's usual
what a special feeling, saying goodbye to your old life! and no feeling better than doing it with people who actually know what they’re doing @pieceofcakemoving 😌 the team made my move from LA to NYC smooth and hassle-free - if you’re moving any time soon and want the same experience, use our code IGFAMILY to save 10% on a local move and 5% on a long distance move ✨ #moving #relatable #pieceofcake #nyc #newyork
@pashagrozdov · 494K followers
This creator normally gets 271K views. This one got 66K. That gap — not the raw number — is what makes the format worth copying.
A man documents his moving day experience, highlighting the efficiency and professionalism of a moving company. He shows the empty apartment, the movers packing and loading boxes, and then the empty apartment again, emphasizing how quickly the process was completed.
Open original ↗Likes 1.6KComments 82Shares —
Why it worked
The video uses a relatable experience (moving) and offers a solution (the moving company), making it highly shareable for anyone dreading a move. The quick cuts and satisfying visuals of the packing process are engaging, and the personal touch of the creator's relief adds authenticity. The 'before and after' of the apartment creates a clear narrative.
How to reproduce this format
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