“This is Rajasthan's viral Besan Pyaz Paratha.”
@radhananodiaries · 56K followers
We have not measured this creator's own baseline yet, so we cannot say whether 11M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
The video demonstrates how to make a layered Besan Pyaz Paratha, starting with cooking onions and spices, adding gram flour, and then stuffing and folding the mixture into a paratha dough before cooking it on a tawa.
Open original ↗11M
Views
1.4%
Engagement
85/100
Virality
Likes 154KComments 434Shares —
Why it worked
The video works because it presents a popular regional dish with clear, step-by-step instructions. The promise of a 'viral' and 'layered' paratha creates curiosity and a desire to try the recipe. The close-ups of the food and the final product make it visually appealing and appetizing.
Clear, concise instructionsVisually appealing food shotsHighlights unique selling points (layered, non-tearing)Engaging voiceoverQuick recipe, appealing to busy viewers
recipescooking tutorialsindian food
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