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InstagramFoodTutorial

Food Instagram video that did 1× its author's usual

Белковая паста с тунцом ✨ Рецепт: Макароны 1 пачка Тунец консервированный в собственном соку 1 баночка Помидор 1 шт Сыр 120 гр Греческий йогурт 120 гр Зелень Тыквенный урбеч 1-2 ст.л К отварным макаронам добавляем тунец, нарезанный помидор, тертый сыр, йогурт, зелень и тыквенный урбеч. Все хорошо перемешиваем и готово ✔️

@mirrecipes · 101K followers

×1its author's usual

This creator normally gets 214K views. This one got 106K. That gap — not the raw number — is what makes the format worth copying.

The video demonstrates how to prepare a pasta salad with tuna, tomatoes, cheese, yogurt, herbs, and pumpkin seed butter. It shows each ingredient being added to a bowl of cooked pasta and then mixed together.

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106K
Views
0.6%
Engagement
75/100
Virality

Likes 631Comments 3Shares

Why it worked

The video works because it's a simple, visually appealing, and easy-to-follow recipe. The quick cuts and satisfying sounds make the cooking process seem effortless and enjoyable, encouraging viewers to try it themselves. The use of a trending audio track also helps with discoverability.

Clear and concise recipe stepsVisually appealing presentation of ingredients and final dishSatisfying sound design (ASMR-like) enhances engagementTrending audio makes it discoverable
recipeshealthy eatingquick meals

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