×1InstagramFood
“what is bro doing?? 😭”
@nikolaisavic · 2.0M followers
×1its author's usual
This creator normally gets 5.9M views. This one got 8.0M. That gap — not the raw number — is what makes the format worth copying.
The video starts with a man at the Monaco F1 race, seemingly working on a laptop. He then pours sprinkles into a drink, which transitions into an aerial view of toy cars, then real cars, and finally a 'BUILDYOURSTORE' banner by the sea.
Open original ↗8.0M
Views
9.8%
Engagement
90/100
Virality
Likes 774KComments 2.6KShares —
Why it worked
The video uses a popular 'what is bro doing' meme format combined with a surprising and well-executed transition. The initial confusion and the unexpected shift from a real F1 race to toy cars and then to a business advertisement creates a strong curiosity gap, making viewers watch until the end.
Excellent use of a trending meme formatSeamless and creative visual transitionsStrong curiosity-building hookClear brand integration at the end
humorbusiness promotioncreative transitions
How to reproduce this format
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