×12“If your hooks suck… These techniques will make them better 😊”
@theonlylace · 10.0K followers
This creator normally gets 3.9K views. This one got 95K. That gap — not the raw number — is what makes the format worth copying.
A creator explains three techniques for writing better hooks in short-form videos, demonstrating their effectiveness by showing a video that went viral after applying these methods. He breaks down each technique with examples.
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Why it worked
The video starts with a bold claim and immediately promises a solution, creating a strong curiosity gap. It then uses a pattern interrupt by showing a graph and quickly transitions to the creator's face. The use of a 'bad ass hook' example with strong negative framing and a shocking visual creates emotional engagement, making viewers want to know the solution. The call to action for a 'full hook training masterclass' further leverages the curiosity gap.
How to reproduce this format
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