×0“VAI SER LULA NO PRIMEIRO TURNO!”
@pedrorousseff · 1.2M followers
This creator normally gets 300K views. This one got 134K. That gap — not the raw number — is what makes the format worth copying.
The video displays a tweet from Pedro Rousseff discussing political poll results, overlaid on a CNN news report showing a male anchor presenting election data. The tweet highlights Lula's lead in voting intentions and Flávio's high rejection rate, while the news report visually presents the poll numbers.
Open original ↗Likes 12KComments 824Shares —
Why it worked
This format works by combining a strong opinion/claim (the tweet) with official-looking news footage, creating a sense of authority and urgency around the political topic. The text overlay makes the key message instantly digestible, while the news clip adds credibility and visual interest. It taps into political discourse and elicits strong reactions, encouraging engagement.
How to reproduce this format
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