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InstagramFood

“Raw vs Oil (Part 2)”

@_doublebite_ · 317K followers

×2its author's usual

This creator normally gets 8.0M views. This one got 13M. That gap — not the raw number — is what makes the format worth copying.

A man compares eating raw food items versus deep-frying them in oil. He tests steak, mozzarella cheese, and ramen noodles, declaring 'Oil Wins' for the steak and cheese, and 'Buldak Wins' for the noodles after dipping them in spicy sauce.

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13M
Views
2.1%
Engagement
90/100
Virality

Likes 268KComments 872Shares —

Why it worked

The video uses a classic 'versus' format, creating immediate curiosity about which method will be preferred. The ASMR-like chewing sounds and visual satisfaction of cooking and eating contribute to its appeal. The unexpected 'Buldak Wins' twist adds humor and a relatable element for those familiar with spicy Korean noodles.

Clear visual comparisonEngaging reactions from the creatorHumorous and unexpected twistsASMR elements with chewing soundsSimple, repeatable format
food challengetaste testcooking experiment

How to reproduce this format

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