×5“This Maggi Manchurian will make you unable to stop yourself. And to make this, we need one boiled potato and one packet of Maggi.”
@radhananodiaries · 56K followers
×5its author's usual
This creator normally gets 1.3M views. This one got 6.9M. That gap — not the raw number — is what makes the format worth copying.
A woman demonstrates how to make Maggi Manchurian, starting with preparing the balls from boiled potatoes and Maggi noodles, frying them, and then tossing them in a sauce made from various ingredients.
Open original ↗6.9M
Views
7.5%
Engagement
85/100
Virality
Likes 514KComments 986Shares —
Why it worked
The video works because it presents a unique and easy-to-follow recipe for a popular snack using readily available ingredients. The quick cuts and clear steps make it engaging, and the visual appeal of the food is high. The use of a popular instant noodle brand like Maggi also draws in a large audience familiar with the product.
Clear, step-by-step instructionsVisually appealing food shotsEngaging voiceoverFast-paced editing keeps viewer attentionRelatable ingredients (Maggi, potato)
recipecooking tutorialsnack ideaseasy meals
How to reproduce this format
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