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InstagramBusinessTutorial

“if you record post every week you'd gain exposure”

@louisbuildsbrands · 39K followers

×26its author's usual

This creator normally gets 146K views. This one got 406K. That gap — not the raw number — is what makes the format worth copying.

A man in a black t-shirt and baseball cap stands against a white wall, explaining how to build a marketing funnel. He uses colorful Post-it notes, writing one word on each and sticking them to the wall to visually represent each step of the funnel.

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406K
Views
2.9%
Engagement
75/100
Virality

Likes 12KComments 154Shares

Why it worked

The video uses a simple, visual metaphor (Post-it notes) to explain a complex business concept (marketing funnel), making it easy to understand and engaging. The step-by-step build-up creates curiosity and a clear progression, while the direct address and clear instructions make it feel like a valuable mini-lesson. The 'if you do X, you get Y' structure is highly satisfying and educational.

Clear, concise explanation of a complex topicVisual aid makes the information easy to digestStep-by-step build-up keeps viewers engagedDirect address creates a personal connection
educationmarketing tipsbusiness strategy

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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