×14other Instagram video that did 14× its author's usual
O Brasil não se entrega! Enquanto alguns trabalham contra a própria nação para agradar interesses alheios, o compromisso de Lula é com a soberania e com o futuro do Brasil. 🇧🇷 Nosso país não está à venda e não se entrega. A nossa riqueza e o nosso destino pertencem ao povo brasileiro. #OBrasilNãoSeEntrega. ✊
@brasilcomlula · 129K followers
This creator normally gets 288K views. This one got 2.7M. That gap — not the raw number — is what makes the format worth copying.
The video features a montage of Brazilian politicians, including Jair Bolsonaro and Lula, speaking about tariffs and national sovereignty. It contrasts their views on Brazil's relationship with the United States and emphasizes national pride through visuals of Brazilian landscapes, culture, and people.
Open original ↗Likes 269KComments 17KShares —
Why it worked
This video works by leveraging strong political opinions and nationalistic sentiment. The rapid cuts, dramatic music, and on-screen text create a sense of urgency and importance, drawing viewers into a political debate. The use of prominent political figures and contrasting viewpoints generates discussion and engagement, while the visuals of Brazil's natural beauty and culture appeal to national pride.
How to reproduce this format
More other hooks that worked
“and that's the LAST TIME i try filming an aesthetic vlog”×15434 its author's norm
“first trend in 2026 btw”×7540 its author's norm
“8 parenting hacks I learned from a nanny with a PhD”×6203 its author's norm
“money money money”×5266 its author's norm