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InstagramFoodTutorial

“I want to tell you about mojito. How to make a proper mojito, or professionally.”

@shakhramnaimiy · 16K followers

×2its author's usual

This creator normally gets 28K views. This one got 48K. That gap — not the raw number — is what makes the format worth copying.

A man shares tips on how to make a proper mojito, explaining the correct way to handle mint and lime, and how to prepare sugar syrup. He also discusses how restaurants store mint and the difference between classic Cuban mojito and modern versions.

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48K
Views
1.6%
Engagement
75/100
Virality

Likes 734Comments 34Shares

Why it worked

The video provides valuable, actionable advice on making a popular drink, appealing to those interested in cocktails and culinary skills. The split-screen format keeps the viewer engaged by showing both the presenter and the demonstration simultaneously. The educational aspect makes it shareable and saves for later.

Clear, concise instructionsDemonstrates both correct and incorrect methodsProvides practical tips for storage and syrup preparationEngaging split-screen format
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How to reproduce this format

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