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E-commerce Instagram video that did 1× its author's usual

The most common vitamin deficiencies in Indian are that of Vitamin B12 and Vitamin D3. This is mainly because you would have to consume extremely large quantities of certain foods just to hit your daily dosage of these Vitamins. The symptoms of low Vitamin B12 and D3 include, Low energy, fatigue, frequent headaches, imbalananced hormones and poor immunity. So, if you arent able to get enough of these vitamins through your day-to-day foods, I would recommend you to try @supply6 360. It has a combination of 63+ superfoods and all of its nutrition is extracted from real fruits and vegetables. Use code KRISH20 for 20% off on this product! - #ad #health #healthandwellness

@krishbhatia__ · 676K followers

×1its author's usual

This creator normally gets 170K views. This one got 8.4M. That gap — not the raw number — is what makes the format worth copying.

A man demonstrates the large quantities of food needed to meet daily vitamin B12 and D3 requirements, then introduces a supplement as a practical alternative.

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8.4M
Views
0.3%
Engagement
75/100
Virality

Likes 27KComments 477Shares

Why it worked

The video effectively uses a visual comparison to highlight the impracticality of getting essential vitamins from food alone, creating a problem-solution narrative that leads directly to the product. The on-screen text and clear explanation make the information digestible and the product's benefits tangible.

Clear problem identification and solution presentationVisual comparison makes the problem relatable and impactfulConcise explanation of benefits and clinical proofDirect call to action with a discount code
educationproduct_demonstrationhealth_tips

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