×12Food Instagram video that did 12× its author's usual
#caffeine #energydrink #monsterenergy
@rdajaniii · 95K followers
×12its author's usual
This creator normally gets 78K views. This one got 964K. That gap — not the raw number — is what makes the format worth copying.
A person is seen filling a shopping cart with Monster Energy drinks in a supermarket, then showcasing their extensive stockpile of Monster Energy drinks at home, neatly arranged on shelves and stacked on the floor.
Open original ↗964K
Views
10.7%
Engagement
75/100
Virality
Likes 103KComments 432Shares —
Why it worked
The video taps into a relatable feeling for many consumers of specific products – the satisfaction of a large purchase and a well-stocked supply. The 'Best feeling' text overlay creates an emotional connection, and the sheer volume of products is visually striking, inviting comments and engagement.
Visually engaging due to the large quantity of productRelatable sentiment ('Best feeling') for fans of a productSimple concept, easy to understand and replicate
product showcaselifestylesatisfaction
How to reproduce this format
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